As we talked about in Hyperlocal Marketing – The Ultimate Guide, completing your Google My Business sign up is crucial to improving your local SEO and search engine visibility. Thankfully, Google has made it fairly easy to optimize your listing and the company has provided a TON of resources to help you get started. In
Hyperlocal Marketing – The Ultimate Guide This article is going to tell you everything you need to know about hyperlocal marketing, but I’m going to start this article off with a quick story that demonstrates how important this concept is in certain areas. I was talking with a colleague over on Martha’s Vineyard a few
A common question I am asked is “If most of my business is referral-based, do I even need a website?” My answer is a resounding yes and here’s why: Potential clients WILL Look Up Your Business Online or on Social Media According to recent statistics, between 70-80% of people research a company online BEFORE visiting the small business
In order to develop a digital brand that is easily recognizable and nurtures the like, know and trust factor with your potential clients/customers, there are certain styling elements that MUST be consistent. Logo and Variations Your business’s logo and any alternative logos should ALWAYS be consistent. A logo is often the most visible brand styling
While my digital branding style is not bold and colorful, it’s one of my favorite styles to work with because it includes vibrant, bright colors, and fun fonts. I think it’s my “spirit style!” In my experience, this is the style you see least often, as it can really appeal to certain people, but sometimes
If you took the Digital Brand Style Quiz and got “Luxe and Elegant,” this post is for you (or maybe you didn’t, but you just love this style!). It can be helpful to see examples of branding to know what it looks like when you choose a carefully curated selection of colors, typography, imagery and
