44 percent of local businesses said they depend on social media to generate brand awareness, and 41 percent depend on it to drive revenue.
Social media doesn’t have to be overwhelming and it can REALLY help small businesses gain exposure and leverage their loyal fan base! The biggest mistake we see most small businesses make is to set up a profile on every social media platform and then not engage with the community on those platforms. As a small business, you don’t need to be on every platform, but you DO need to be where the majority of your customer demographic is. That being said the most important social media channels will differ among industries and services. For example, if you are in a visual/artistic industry or service, you would want to be active on Instagram and Pinterest– two platforms that rely heavily on visually appealing content.
When you work with Seaside Digital Design and Marketing, we will help you use market research to determine the social media platforms where your customers are most active and engaged. We can then determine a social media marketing strategy that will help you drive more traffic to your business and website and consequently increasing your revenue!